Terms of use

SoCreative provides a tech-enabled creative services platform that allows businesses to brief, manage, review, and receive creative work across the following service categories:

• Video production (including filming, editing, and post-production)

• Photography (on-location and studio, via our global creator network)

• Graphic design (digital and print assets)

• Motion graphics and animation

• Presentation design

• Illustration and ideation

• AI-assisted creative services

Services are delivered through the Platform. The turnaround for each project type is shown on the Platform when you submit a brief. Turnaround times are estimates and are not guaranteed unless expressly agreed in writing.

Shoots are carried out by independent videographers and photographers from our global network ("Creators"). Creators are independent contractors engaged by SoCreative. They are not employees or agents of SoCreative, and they are responsible for their own conduct, equipment, and safety on site.

SoCreative may provide the Services or issue invoices through its related entities. Where a related entity issues your invoice, that company supplies the Services to you on these terms.

SoCreative offers subscription plans billed on a quarterly or annual basis. Credits are purchased as part of your subscription, and each plan includes a set number of credits per billing period. Plan details, credit allocations, and pricing are displayed on the Platform or in your order at the time of purchase.

Your subscription renews automatically at the end of each billing period for a further period of the same length, and the fees for the new period become due at the start of that period. Your subscription continues to renew until you cancel it under Section 12.1.

Credits are the unit of exchange for Services on the Platform. Each project type has a defined credit cost, which is displayed when you submit a brief. Credit costs may vary by service type, complexity, and turnaround speed. Credits have no cash value, cannot be transferred to another account, and are non-refundable except where this Agreement says otherwise.

Unused credits roll over to the next billing period for as long as your subscription remains active. Rolled-over credits are available for use alongside your new credit allocation. When your subscription ends, remaining credits expire as described in Section 12.3.

You may purchase additional credits at any time during your subscription term at the rates displayed on the Platform.

You may upgrade your subscription plan at any time. Downgrades take effect at the start of the next billing period. Contact your account manager or email contact@socreative.com for assistance.

We may change subscription or credit pricing by giving you at least thirty (30) days' notice. Price changes take effect from your next renewal, and you may cancel before then if you do not accept the new pricing.

The date, start time, duration, and location of each shoot are confirmed in the booking on the Platform. The booking is the record of what has been agreed for that shoot.

You may reschedule or cancel a shoot free of charge more than forty-eight (48) hours before its scheduled start time. If you reschedule or cancel within forty-eight (48) hours of the start time, a cancellation fee of fifty percent (50%) of the shoot's credit cost applies.

If a Creator cannot attend a confirmed shoot, SoCreative will arrange a replacement Creator or reschedule the shoot at no additional cost to you.

If SoCreative or the Creator reasonably decides that conditions on the day (for example, severe weather) make the shoot unsafe, the shoot will be rescheduled without a cancellation fee.

Creators are booked for the duration shown in the booking and are not required to stay past the booked time. If you ask a Creator to stay longer and they agree, the additional time is billed as overtime at the rates shown on the Platform.

Travel, parking, location fees, or other costs outside the booking are charged only where agreed with you before the shoot.

For each shoot, you are responsible for:

• Providing access to the location at the booked time, and a contact person on site.

• Obtaining any permits, location approvals, or venue permissions required for the shoot, unless SoCreative has agreed in writing to arrange them.

• Telling us before the shoot about site inductions, safety requirements, or restricted areas, and providing any inductions the Creator needs.

• Obtaining consent from your staff and any people you arrange to appear in the content, including consent from a parent or guardian for anyone under 18.

• Keeping your premises safe, and holding appropriate insurance for your premises and your own people.

Creators hold their own public liability insurance. SoCreative does not provide insurance for shoots. If a permit, venue, or your own policies require a certificate of insurance or a minimum level of cover, tell us when you book and we can ask the Creator assigned to your shoot for their certificate.

To the maximum extent permitted by law, SoCreative does not assume responsibility for the on-site activities of Creators. Each Creator is responsible for their own acts and omissions on site. Any claim for injury, loss, or property damage arising from a Creator's activities on site should be made against the Creator and their insurer, and SoCreative will provide the Creator's details to help you do so.

Subscription fees are due in advance at the start of each billing period (quarterly or annually, depending on your selected plan). All fees are quoted in the currency displayed at the time of purchase and are exclusive of applicable taxes unless otherwise stated.

Payments are accepted by card through our payment provider, Stripe, or by invoice through the commercial payment methods available on the Platform. We do not accept cash or checks.

If an amount is overdue, the following applies:

• A late payment fee of 1.5% per month may be applied to overdue amounts.

• If payment is not received within fourteen (14) days of the due date, SoCreative may suspend your access to the Platform and Services until the overdue balance is paid.

• If payment is not received within thirty (30) days of the due date, SoCreative will send you written notice.

• If the overdue balance is still unpaid fourteen (14) days after that notice, SoCreative may cancel your plan. On cancellation for non-payment, your credits are forfeited and all of your content and files on the Platform are permanently deleted and cannot be recovered.

Outstanding fees remain payable after cancellation.

You are responsible for all applicable taxes, duties, and levies associated with your subscription. SoCreative will charge goods and services tax, value added tax, or similar taxes where required by the law that applies to the SoCreative company issuing your invoice.

You retain full ownership of all content, materials, brand assets, and briefing materials you upload to or provide through the Platform ("Customer Content"). SoCreative does not claim ownership of Customer Content.

Once the credits for a project have been applied and the subscription fees for the relevant billing period have been paid, ownership of the creative work produced for you in that project transfers to you ("Deliverables"). Until then, SoCreative retains all rights in the Deliverables.

You are entitled to all files produced for your projects, including final Deliverables, raw footage, photographs, and project files. Files are available to download from the Platform while your subscription is active and until they are deleted as described in Section 12.3.

You grant SoCreative a non-exclusive, worldwide, royalty-free license to use, reproduce, and modify Customer Content solely for the purpose of delivering the Services. You also grant SoCreative a non-exclusive license to feature completed Deliverables in its portfolio, case studies, and marketing materials, unless you notify us in writing that a project is confidential.

All intellectual property in the Platform, including its software, design, workflows, tools, AI models, templates, and proprietary processes, remains the exclusive property of SoCreative. Where SoCreative's templates or tools form part of a Deliverable, you receive a perpetual license to use them as part of that Deliverable. Nothing in this Agreement grants you any other rights in SoCreative's intellectual property beyond the right to use the Platform as a subscriber.

Deliverables may include stock music, stock footage and images, fonts, AI-generated voiceover, and other assets sourced from third-party providers ("Third-Party Assets"). SoCreative holds licenses to these assets through its subscriptions with those providers. Third-Party Assets are licensed for use as part of the Deliverable they appear in, not as standalone files, and your use of them is subject to the terms of the relevant provider.

Some provider terms restrict certain uses, such as broadcast, paid advertising, or use after the relevant subscription ends. Please tell us in your brief how you intend to use a Deliverable so we can select suitable assets. SoCreative is not responsible for a use of a Deliverable that falls outside the provider's terms or the use described in your brief.

SoCreative will defend you against any third-party claim that a Deliverable, as delivered by SoCreative, infringes that third party's intellectual property rights, and will pay any damages finally awarded or agreed in settlement of that claim.

This indemnity does not apply to claims arising from Customer Content, materials you asked us to use, changes made to a Deliverable by anyone other than SoCreative, or use of a Deliverable outside your brief or the terms of any Third-Party Asset. If a Deliverable is subject to a claim, SoCreative may modify or replace it, or return the credits used for it.

To rely on this indemnity, you must notify us promptly of the claim, let SoCreative control the defense and any settlement, and give us reasonable help. This Section states SoCreative's entire liability for intellectual property claims and is subject to Section 14.

SoCreative uses artificial intelligence tools across the Platform and in production, including for brief assistance, the in-platform assistant, project matching, editing, and AI-generated voiceover or imagery. Our team reviews AI-assisted work before it is delivered as a final Deliverable.

SoCreative does not use Customer Content or Deliverables to train AI models. Where an AI provider offers the option, we configure our accounts so that content we submit is not used to train the provider's models.

SoCreative will only create a synthetic voice, digital avatar, or other AI likeness of an identifiable person where you have asked for it and confirmed that the person has given their consent. You are responsible for obtaining and recording that consent, and for ensuring the result is not used in a misleading way.

AI-generated content may be inaccurate, may not be unique, and may not be protected by copyright in some countries. Responses from the in-platform assistant are provided for guidance only. You are responsible for reviewing all Deliverables and AI outputs before you use them.

You may cancel your subscription at any time by submitting a cancellation request through the Platform or by emailing contact@socreative.com. Cancellation takes effect at the end of your current billing period, and your subscription will not renew. No refunds are issued for unused credits or partial billing periods.

SoCreative may cancel your plan for non-payment as described in Section 5.3. SoCreative may also suspend or terminate your account immediately if you materially breach this Agreement or engage in conduct that SoCreative reasonably determines is harmful to the Platform, Creators, other users, or SoCreative's reputation.

When your subscription ends:

• You have thirty (30) days to use any remaining credits (including rolled-over credits), after which they are forfeited and non-refundable. This wind-down period does not apply to cancellation for non-payment.

• You should download any Customer Content and Deliverables you wish to keep. Ninety (90) days after your subscription ends, SoCreative permanently deletes all of your content and files from the Platform, and they cannot be recovered. This 90-day period does not apply to cancellation for non-payment, where content and files are deleted on cancellation as described in Section 5.3.

• Your access to the Platform will be revoked once your content has been deleted.

• Any outstanding fees for Services rendered prior to termination remain payable.

Sections relating to intellectual property, non-solicitation, confidentiality, limitation of liability, indemnification, dispute resolution, and governing law survive termination.

If SoCreative terminates this Agreement without cause, SoCreative will refund a pro-rata amount of any prepaid fees for the unused portion of the subscription term.

This Agreement, together with any order form you accept, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior agreements, understandings, and communications, whether written or oral. An order form sets out your plan, fees, credit allocation, and billing period. If an order form conflicts with this Agreement on any other matter, this Agreement prevails.

If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

A failure by either party to enforce any right or provision of this Agreement shall not constitute a waiver of that right or provision.

You may not assign or transfer this Agreement without SoCreative's prior written consent. SoCreative may assign this Agreement to a related entity, or in connection with a merger, acquisition, or sale of all or substantially all of its assets.

Neither party shall be liable for delays or failures in performance caused by events beyond its reasonable control, including natural disasters, severe weather, war, pandemics, government actions, or internet or telecommunications failures.