Video cost calculator

What drives the cost of a video

Most video budgets come down to six things. Knowing them before you brief makes it easier to plan, and to spot where a quote has room to move.

• Shoot length. A half day covers most interviews and simple b-roll. Full days, extra setups and early starts add crew time.
• Crew size. One videographer can film an interview well. Multi-camera shoots, audio specialists or a separate photographer add people to the day.
• Locations. Every move between sites costs setup time. Travel outside a city and permits for public spaces add more.
• Editing complexity. A cut-down from existing footage is quick. Motion graphics, animation, color grading and sound design take longer.
• Versions and formats. Each extra length, aspect ratio or language is more edit time. Plan your vertical and square versions up front.
• Turnaround. Express delivery means more people on the project at once, so it usually costs more than a standard turnaround.

On SoCreative each deliverable has a fixed credit price, so the total is set before work starts. The calculator above uses the credit guide from our pricing page.