Working with SoCreative
Understand who does your work, how the Assistant helps you brief it, how timelines work and what to do about tight deadlines.
Who does my work?
Every customer has a dedicated team of editors, motion designers and graphic designers, led by a project manager and a creative lead. The same people work on your account every time, so they learn your brand. Shoots are delivered by vetted creators from the global network, briefed and coordinated by your team.
Note: Your project manager is your main point of contact for project and account questions.
What is the Assistant?
The Assistant is included on every plan and lives in the portal under Assistant. It answers questions about SoCreative and your account, drafts briefs, scripts, ad copy and concepts, and asks clarifying questions before it guesses. It reads your projects and briefs, your brand kits and recent feedback on your work, with the same permission checks as the rest of the portal.
Note: The Assistant prepares the brief. Your dedicated team does the work.
How do I draft a brief with the Assistant?
Describe what you need. The Assistant asks a short round of questions, then drafts the brief as a walkthrough of the portal's own "New project" fields: the selections to make, in order, and paste-ready text for "Project details". You transfer it field by field and submit.
- •Tell it the goal, the audience and the deliverable you have in mind.
- •Answer its questions, or say go ahead and it states its assumptions.
- •Open "New project" and enter the selections and details it drafted.
- •Attach files and brand assets in the brief, not in the chat.
Note: The Assistant cannot create projects, change bookings or spend credits. You do that in the portal.
Which files can I share with the Assistant, and is it private?
Attach PDFs (including long reports and decks), Word documents, images, plain text and SRT or VTT transcripts, up to 5 files per message. It reads them in the conversation. Every document it produces has a "Download" control that saves it as a PDF or Word file. Conversations and saved prompts are private to you, and the Assistant never references another customer's work.
- •Pin, rename or delete conversations from the side rail. Pinned chats sit above Recent.
- •Select "Save prompt" to keep a prompt you reuse.
- •Share a transcript and ask for social clips to get a clip list with timecodes your editor can cut from.
What is the turnaround time for projects?
Most projects come back in 24 to 48 hours, counted in business days. The brief shows the standard turnaround for your project before you submit. Revisions typically take about half the first-version time. Shoots add file transfer time before editing starts.
What if my project has a tight deadline?
Select "Express delivery" in the brief for next business day delivery at 1 credit, available on projects of 1.5 credits or less. For a hard launch date or work that spans several projects, flag the date to your project manager when you brief it.
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